A Comprehensive Dotcom Secrets Review

A Comprehensive Dotcom Secrets Review
Welcome to my review of Dotcom Secrets -


DotCom Secrets is a comprehensive crash course in internet marketing. It's the end result of Russell Brunson's 10+ years of developing his very own multimillion-dollar businesses online as well as his experience assisting countless other individuals build successful business.

If you've spent any amount of time in the world of online marketing, then you have actually most likely come across Russell before. He's authored a couple of books already and also has actually developed the fastest-growing non-venture-capital-backed SaaS service-- ClickFunnels.

If you intend to achieve success marketing online, you need to certainly have a look at ClickFunnels. They make it very easy to try before you purchase with a 14 day free trial.

Brunson is the real deal, and so is DotCom Secrets It's full of actual, actionable steps for building as well as growing any type of company online. No gimmicks, no fluff.

Why DotCom Secrets?
Given the aforementioned facts concerning customer behavior as well as the general direction of marketing and commerce, understanding and also mastering marketing in the digital space has ended up being important.

Business that want to endure, expand, and flourish currently as well as into the future has to recognize exactly how to reach and market to people over the internet.

It's that straightforward.

Even if the sale happens in digital space, or at least partly in digital space, does not mean you are required to reconsider whatever you know about sales and also selling. A lot of the tried and true sales concepts that have actually been used since companies first existed are still being made use of successfully, but they are being incorporated and also intermixed to optimum result for the digital frontier.

From crossover sales to marketing online one-for-one, there are numerous distinct tools, strategies, as well as approaches specific to the online landscape that build on basic sales concepts.

This mix of the old and the brand-new is at the foundation of what comprises online marketing as we know it today, as well as it is the emphasis of Russell Brunson's DotCom Secrets.

If you want to be successful online, you need to recognize what these strategies are and also exactly how to utilize them.

Russell Brunson really did not invent a lot of the techniques as well as strategies in the book, nor does he claim to. You can discover educational products that similarly describe most of the topics he presents in DotCom Secrets.

None of these various other products, nevertheless, present the information in such an easy-to-follow style as DotCom Secrets. In a lot of cases they additionally do not take such a holistic approach.

In DotCom Secrets, Brunson links all the little information that comprise an effective online business, while likewise seeing to it the viewers never loses sight of the big picture: exponential business growth.

Not only does he break down how present companies successfully market as well as sell their products online, he provides a detailed blueprint for you to duplicate it within your own organisation. It has actually been my experience that this is the location where numerous similar guides crucially fall short. They concentrate on concept and also fail on workable info.

In other words, if you want to learn exactly how to offer online-- be it physical products, digital items, training, or in-person solutions-- you merely HAVE to read this book.



A look inside DotCom Secrets
Section 1: Ladders and also Funnels
To start the book Russell introduces you to the principle of the value ladder. This is a visual mapping of all the products/services you can offer to your dream customer, in rising order of price.



Ideally, you wish to sell individuals your finest, most expensive item right? Yet it's not likely someone would certainly purchase that from you if they didn't recognize who you were yet.

With a value ladder, you can offer something to people at a lower price point, where they are more happy to pull out their wallets.

After that when you show the valueyou can really give, you'll get a particular portion of buyers climbing your ladder to buy your more pricey, but a lot more value-packed products.

Russell after that introduces the principle of a sales funnel. This is the online process you require to setup to have customers ascend the degrees of your value ladder.

This is just a fast intro as remainder of the book enters into even more detail concerning the approach and psychology for developing out your sales funnels.

Section 2: Your Communication Funnel
The next section is all about connecting with your audience.

First, Russell speaks about producing an Attractive Character.

This is everything about creating an on-line personality that will certainly attract individuals to you and also assist you build a following.. These are your dedicated fans who will certainly be the ones to rush out to purchase your products.

There are 4 aspects you require for an attractive character:



Having a backstory
The ability to talk in parables
Having the ability to share your character flaws
Is a polarizing figure


Russell goes into detail concerning each and shares numerous instances to assist you to comprehend what he means.

The second half of the chapter defines two of one of the most efficient email advertising approaches for keeping your list engaged.

The first is called the Soap Opera Sequence. Its function is to assist you bond your brand-new leads with your attractive character. The key suggestion behind this series is to keep each email flexible and also enjoyable.



By doing this your subscribers will certainly WANT to open every one of your emails.

Russell shares one of the 5 e-mail soap opera sequences that he uses, as well as he discusses his thinking behind each email so you can adjust them to your own series.

The next e-mail strategy is the Daily Seinfeld Sequence. These are the e-mails you are required to be sending to preserve your connection with your subscribers.



Because if you do not communicate with your list often, they are going to forget about you and also your future advertising initiatives will certainly lower in performance.

What makes the day-to-day Seinfeld e-mails work is that they are enjoyable. So each e-mail is 10% material and 90% entertainment. Start doing this and you will certainly see your open rates, click rates, and also conversations dramatically be boosted.

Section 3: "Funnelology"
The third section of DotCom Secrets is everything about funnel basics and the strategies behind an effective funnel.

Among the crucial points that Russell stresses below is that you shouldn't start from scratch when creating a funnel. It's very most likely that people in your target audience have actually currently produced effective sales funnels. So leverage their experience when producing your very own.

To do this, Russell highlights the 5 components of any type of successful campaign, and also he instructs you just how to reverse engineer your competitor's funnels.

Next, Russell enters into the 7 phases of a funnel.



Below's a quote from Russell that highlights why you need to understand each stage:

" The real difference between having a six-, 7-,  or even eight-figure business is whether you understand the phases of a funnel and can successfully monetize the different points along the line"

One of my biggest takeaways in this section was the value of setting up a pre-frame. To optimize your success, you need to appropriately establish your site visitor's state of mind prior to every action of your sales funnel.

To do this, you will certainly need to know your website traffic's temperature so you can produce the correct pre-frame bridge.

After that you need to qualify your subscribers, buyers as well as your VIP purchasers (the spendthrifts!).

Understanding (as well as implementing) all these steps will certainly help you get the value possible from each client, while also providing them optimal value.

The last part of this section, Russell discusses the twenty-three building blocks of a funnel. He compares producing a funnel to playing with a collection of lego blocks.

So developing a funnel for your organisation is a matter of mixing and also matching the various blocks with each other.

Section 4: Funnels and also Scripts
Section 4 is the actual treasure of the book. This is where Russell explains regarding several of his finest sales funnels.

We find out the psychology more info he uses behind each funnel and also how they work. Then, most handy of all, he provides you with fill in the blank templates so you can carry out each funnel for your very own organisation.

He also reviews the particular guidelines he utilizes for structuring the ideal One Time Offer (OTO). This is very important since the OTO's are where you really make the true profit from your funnel.

The seven funnels he goes into are the:

Two Step-- Free plus Shipping Funnel
Self Liquidating Offer Funnel
Continuity Funnel
The Perfect Webinar Funnel
Invisible Funnel Webinar
Product Launch Funnel
High Ticket, Three Step Application Funnel
These funnels are based on Russell's very own real-world experience with them.

For example, the Two Step- Free plus shipping funnel is the precise same funnel he utilizes to offer DotCom Secrets (as well as ClickFunnels) himself.

It's type of amusing. He developed a funnel to offer ClickFunnels, making use of ClickFunnels.





Section 5: ClickFunnels
The last section of DotCom Secrets is primarily a brief promotion for ClickFunnels. As mentioned previously, it's the software for creating the types of sales funnels that Russell has been educating you in guide.

So ... Should I Read It?
If you've been interested sufficiently to read this far, then this book is for you.



If you presently are or will in the future be marketing points and discovering clients/customers from the internet (i.e., virtually all businesses), then the response is an unfaltering YES. Yes, this book is for you. If you read nothing else before you begin selling online, read this book.



Russell Brunson's insight isn't confined to living in between the covers of DotCom Secrets either.



He likewise provides web links to complimentary digital sources that aid visitors internalize and act upon the ideas presented in the book.



Jam-packed with very palatable graphics, funnel blueprints, sales scripts, as well as evergreen strategies, this book has actually become a (dog-eared) staple of the small collection of business books I keep on a shelf alongside my desk.



Most importantly, you can obtain a free copy (just pay shipping) straight from Russell Brunson at the web link listed below. He's not going to be offering this book for free permanently, so make sure you claim your duplicate before they are all gone-- or before he begins charging what this book is really worth.



It's worth keeping in mind that Brunson isn't handing out a PDF or an electronic copy of his fantastic book. It's a physical copy that you can touch and hold. You can write in the margins, photocopy the photos, as well as highlight essential passages.



The Bottom Line


The bottom line is that DotCom Secrets is incredible. It is all info and also no frills. The writing style is succinct and also organized and the accompanying graphics are super easy to understand as well as are "engineered for immediate recall."

This book is an important tool. Advertising and marketing and also sales in digital spaces can seem so overwhelming. There are so many moving pieces as well as variables that a book like DotCom Secrets that understands the insanity in such a valuable method truly stands apart from the crowd.

Thank you for reading my review of Dotcom Secrets. If you're interested to get a copy, click here to obtain your free copy.

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